Bad boy from Saku

ROCK BEER IS BREWED FROM BEST MALT, SELECTED HOPS, YEAST, ADJUNCTS AND WATER WITH ALCOHOL CONTENT OF 5,3%. ROCK IS BEST WHEN SERVED COLD (6 - 8 °C). ROCK BEER IS CONSTANTLY EVOLVING ALTERNATIVE PREMIUM BRAND. WITH EVERY CAMPAIGN ROCK COMES OUT WITH NEW PACKAGE DESIGNS. ROCK BEER IS AVAILABLE IN GLASS AND PLASTIC BOTTLES, BEER CANS IN DIFFERENT SIZES AND MULTIPACKS.

Born by accident

I was born by accident. Rock Summer found its end and a whole bunch of rockers was left empty-handed. They needed something new. And suddenly there I was - ROCK. I crawled out from cellar-stores with floors that smelt of beer and sneaked into sweaty rehearsal rooms and oily garages. The next moment I found myself on the production line/ conveyor by damn-knows-whose will. So here I am - powerful and popular - whether you like it or not.

Born by accident

Tough games

Yeah, those times were wild. I started organizing games. That kind of games where you had to cut bar codes out of beer cans. Some bar codes that we received were even covered with blood! These pieces were obviously removed with bare teeth. That's what I call dedication.

Born by accident

Real stuff

You are damn wrong if you think that good things come easily. For example, we decided to support basketball team of University of Tartu. With our name and logo they became living legends. The strenght of our brand cannot be denied. Besides that they have unbelievably wild cheerleaders. True eye candies. But that wasn't all. Then came concerts, big parties and a huge fan base. Rock's enormous community is an unbelievable crowd.

Born by accident

heavy fuel

I became a real fuel. It didn't take more than one campaign. Suddenly I was settled, standing still on my position. I make no compromises. Flexibility is for the weak. I still remember and recognize those tough guys who have seemingly transformed into decent family guys and are fainting under their pile of duties. Those who have exchanged their stonewashed jeans for a nice tie. No suit covers that kind of nature.

Heavy fuel

Missing brothers

And then, out of nowhere, appeared my brother - Hard Rock. Probably he's not the only one. Who knows. He came with a really hardcore TV-commercial with a cover of Judas Priest. And then we came up with the coolest consumer game ever - WANTED! - with the prize of truckful of beer. Some blokes managed to collected 150 kilos of ROCK bottle caps. That's what I call commitment. But those good times came to an end - tough brothers disappeared as they had appeared.

Heavy fuel

Only the strongest will survive

Making no compromises is the foundation of my success in the struggle for existence. No wonder all my competitors have left the arena. You know me already by my looks - by name and the star. Messing with me is a waste of time. There would be a riot if I disappeared. That's for sure. But don't worry - no crisis will control me. Rock you all!

Heavy fuel